The Challenge

The Dry Cleaner App removes some of the everyday hassle of organising the collection, processing & delivery of the client’s garments. The services offered in connection with garment care are visible to the client on their mobile.

Customers can select the store and deal direct with the garment care professional processing the order and speak with store management by phone with any queries. This enables the customer full flexibility in dealing with any unforeseen circumstances effecting the order. If there is a need to change the time of an existing appointment, or you have missed a drop off appointment to arrange a new time.

Process Photos

With the developer we decide how the app design is going to work and how it's going to be used before the app is built.

The Solution

Working closely with the communications team at The Dry Cleaner App, I identified 4 main needs:

• Modernise their visual aesthetic and appeal to a new generation of customers, Dry Cleaner business owners & funders as well as maintain the relationship and support for established audiences
• Enhance & maintain an approachable aesthetic & tone of voice
• Better communicate and promote their core services
• Enhance consistency and usability of the visual identity and materials

I strengthened their visual identity, by introducing a more professional typeface and introduced a new set of typographic rules to ensure readability.

I re-designed the core services to give them a more fresh approachable aesthetic to give each service a stronger visual voice within the brand mix.

A series of engaging, flexible graphic devices were introduced to help communicate the core services and marketing messages across the App online, communications and printed material.

Results

In one month after launch mobile visits increased by 54%, new visits increased by 41% and page views increased by 25%. The site and app were easier to navigate, more engaging and gave a true reflection of the brand.

Feedback

From start to finish Suzanne was great at interpreting what I needed from the development of our branding. She thoroughly researched our industry and came to us with intuitive ideas, making the process incredibly easy. We’re exceptionally happy with the result and have had great feedback from our clients and industry colleagues. We look forward to working with her and her web/app development team in the future.

- The Dry Cleaner App