The Challenge

The People's History Museum in Manchester, England, is the UK's national centre for the collection, conservation, interpretation and study of material relating to the history of working people in the UK.

The museum provides opportunities for all people to learn about, be inspired by and get involved in ideas worth fighting for; ideas such as equality, social justice, co-operation, and a fair world for all.

While working as part of the Arts and Culture team at Epigram Communcations I was asked to design a Museum banner to be placed in the front of the museum that promotes their 'Which radical are you? online quiz. People can also join their free museum membership by taking this quiz. People can find out which radical they are and help the museum match their interests to what’s on at PHM. The person's radical and some of the ideas they fought for will be revealed when the participant clicks ‘submit’. If they become a member they will be sent e-newsletters approximately every two months.

The Solution

After studing PHM's brand guidlines I created this banner design appropiate to museums visual identity rules. To do this I used photographs of the radicals placed around the banner in a free and expressive way that is appropiate to PHM. It was important to design the banner in a way that captivates the audience and gets PHM's promotional message accross in an effective way.

Results

This captivating banner design helped to promote PHM's quiz that provided an opportunity for all people to learn about, be inspired by and get involved in ideas worth fighting for; ideas such as equality, social justice, co-operation, and a fair world for all. At the same time this banner helped to pursuade new members to join the museum membership.